July 2010 marked the launch of the Aon Corporation's new brand. The crown jewel in this new strategy is the four year engagement of Manchester United as their primary sponsor.
As an independent contractor, Martin Cimek worked with Aon's lead designers to develop new collateral featuring Manchester United. The highest visibilty would eventually be on concepts for a bold new ad campaign that showcased the strength of the top players in the world and Aon's aggressive brand messaging.
Another major effort was creating a player matrix: Composing specific players for uses in various print and web components for markets across the globe.
Aon Corporation, based in Chicago, Illinois, is a provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting. In July 2009, Aon Corp. was ranked as the world's largest insurance broker with over 60,000 employees in 22 countries world wide.
Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. They are the highest valued club in the world, thanks to shrewd marketing to a worldwide fan base. The Red Devils have won 16 English league championships, eight since the start of the Premiership in 1993.
| Completion Date | August 2010 |
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| Related Links | Aon Corporation |